Shumukh, Spirit of dubai -the world most expensive perfume

UAE has a new addition to its long list of fine fragrances.

The Spirit of Dubai Parfums by Nabeel, an ultra-luxury fragrance brand from the UAE has unveiled SHUMUKH, the world’s most expensive and luxurious unisex perfume, valued at AED 4.752 million /R19 000 000. Paying tribute to “The Spirit of Dubai”, SHUMUKH, which in Arabic translates to ‘deserving the highest’, unites the art of jewellery and perfumery to create a one-of-a kind masterpiece that tells the tale of the great Emirate through seven core design elements. Set with IGI and GIA certified 3,571 sparkling diamonds (totalling 38.55 carats), topaz, pearls, 18 karat gold 2479.26 grams and 5892.88 grams pure silver, SHUMUKH is the epitome of luxury.

Shumukh is the only perfume to hold two Guinness World Record titles, including ‘Most diamonds set on a perfume bottle’, and ‘Tallest remote controlled (RC) fragrance spray product’.  It is also customisable and offers the opportunity to have bespoke and personalised modification incorporated. Additionally, all diamonds and precious stones are accompanied by individual certificates of authenticity.

SHUMUKH – an unrivalled tribute to Dubai in the world of fragrance, beautifully showcases the seven key elements of pearl diving (Durra), falconry (Baz), Arabian horses (Abjar), roses (Narjesi), luxury (Haibah), Arabian hospitality (Diwan), and Dubai’s stature as a ‘city of the future’ (Aamal), all of which have been intricately modelled in gold and silver, and ornamented with the highest quality diamonds and precious stones, all of which can be customised.

Taking over three years and 494 perfume trials to formulate, SHUMUKH holds 3 liters of perfume and is comprised of the finest natural ingredients sourced from the furthest corners of the globe, culminating in a scent that is as unforgettable as it is mesmerising with notes of amber, sandalwood, musk, rare pure Indian agarwood, pure Turkish rose, patchouli ylang-ylang and frankincense that are estimated to last on the skin for more than 12 hours.

SHUMUKH is conceptualised in the UAE by Mr. Asghar Adam Ali (Al Attar), Chairman and Master perfumer at Nabeel Perfumes Group of Companies, and executed by renowned artisans and master craftsmen from Italy, France and Switzerland – including the recipients of the designation of Meilleurs Ouvriers de France (“Best Craftsman of France”).

“With a history of passion for perfumery that has spanned 47 years and a keen eye for jewellery design, my dream was to bring to life a ‘history in the making’ concept with innovation at its core,” Mr Ali said. “My vision was not only to capture Dubai’s persona in one monumental piece of art, but to also create a fragrance that embodied the pinnacle of luxury in the world of perfumery.”

“Today, I am very proud of Shumukh, an evocatively stunning and bespoke creation which combines the disciplines of art, jewellery design and perfumery and, is concurrently also the holder of the highest number of Guinness World Records in the world of perfume industries”.

Now, the only question is, how do we get a free sample?

Sources: GQ Middle East & The Spirit of Dubai

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